Toy industry journal news news and analysis from the toy. Get the latest toys industry report for sales trends, testimonials, and insights for tomorrow and beyond. The industry is not equally divided neither by region, neither by country, as one can observe in figure 3 data from 2010. Get fast, costeffective custom toy research in as little as a day, a new toy trend report can be customized to your needs, which could include. The toy co growth booster is open to a maximum of 3 clients at any time, and offers both strategic planning and commercial insights alongside practical help to grow your business and make it more profitable, even during these tough times. With everchanging technology trends that influence consumer behavior, retail companiesespecially those in the toy industryfind it increasingly hard to engage with and earn customer loyalty. Npd found that the global toy industry has seen steady gains starting in 2012, along with an. In depth analysis, data, trends, market share, forecasts. Not only this, but our industry and our members credibility and reputation depend on this commitment, which is why toy safety is our number one priority.
Smart toys market smart toys industry size, share, demand, analysis, research and forecast report, 20192025 the global smart toys market was valued at usd 7. Smart toys market size, share, trend, 20192025 industry. Toy industry analysis the global toy industry has been growing at cagr of 2. The toy association empowers members with the latest research and data on myriad topics impacting the global toy industry. Get a holistic view of leisure time and explore how often u. The following report is a first step to understanding more about brands, how to value. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size. The toy trend report features the latest and newest in the world of toys, while paying special attention to relevant patterns that can affect and impact the toy industry moving forward. Japans toy industry japanese economy division this report covers the toy and game industry1 in general, as well as takes a close look at the plastic model and radiocontrol segment. Survey of media coverage selected articles covering the toy recalls. This report is segmented by demographics, license, and super category. This opened up a whole new era of innovation in the toy industry, everyone hoping to capitalize on one of the biggest markets in the world children. Size of the global sex toy market 20192026 statista. Toy industry sales broke 4year growth streak, fell 2% in 2018, thanks to toys r us closure published mon, jan 28 2019 1.
This statistic shows the market size of the toy market worldwide in 2015, by country. Industry research reports ibisworld industry market. An estimated 3 billion, fun, safe and affordable toys are sold across the u. Use this report to monitor entertainment industry trends and identify how consumers prioritize spending through segmented activity profiles. We achieved topline growth and leveraged our financial strength to make significant, bold investments in initiatives to drive longterm growth. It was found that investing in the most highly branded companies would lead to a return almost double that of the average. However, there is more competition than ever before from superstores like walmart and online retailers like amazon. Discover all statistics and facts on the global toy industry now on.
According to the british toy and hobby association btha and the npd group, a number of factors have contributed to this dip in the market including underperforming licenses and. Christiansen ceo, the lego group we outpaced the toy industry and took steps. According to npd group the toy and game industry has shown a promising 4. Without doubt, this behavior severely infringed the legitimate rights and interests of toy factory workers. Ps for toy and game companies looking to grow their businesses, we offer an allin consultancy package. The growth for the last fiveyear 70% period has been on the rise due to increase in disposable income, changing demographics etc.
The toy industry s annual total economic impact in the u. Pirg education fund has conducted an annual survey of toy safety, which has led to an estimated 150 recalls and other regulatory actions over the years, and has helped educate the public and policymakers on the need for continued action to protect the health and wellbeing. Pdf on mar 30, 2018, oguz kara and others published the power of. Pricing structure in the toy industry your business. Industryrelated greenhouse gas ghg emissions have continued to increase and are higher than ghg emissions from other enduse sectors high confidence. A special report by the genius of play pdf why play is the secret sauce for raising the next generation of digital innovators. According to ibisworld industry analyst sean windle, because toys, dolls and games are discretionary items, industry demand is heavily.
Toy industry sales fell 2 percent in 2018, thanks to toys. The global sex toy market is expected to grow by about nine percent between 2019 to 2026, from approximately 28. Consumer discretionary sector, toy and game industry. Market analysis, strategy diagnosis and opportunity recognition in toy industry. Pdf toy industry analysis part 1 of 3 david schneider. Nail bars, charity shops, luxury flats and pop up 3d printing stores will occupy. Usage and ownership of sex toys is on the rise worldwide. Economic impact of the toy industry 2019 summary report united. Industry statistics cover all companies in the united states, both public and private, ranging in size from small businesses to market leaders. This report presents the key trends and developments in the video games market landscape in asia pacific. The toy associations positive safety statement and rebuttal to pirg was included in broadcast and online print coverage in 65 unique outlets nationwide.
Dg enterprise and industry rotterdam, 30 august 20. About percent more worked for merchant wholesalers, the establishments that distribute toys to. How mattel is finding ways to reinvent toy industry. Despite regulation in some countries, video games posted positive value growth in 2018, supported by factors such as connected lifestyles, new. Lack of a union which operates effectively, lack of an independent and effective complaints channel. Connected toys market by interacting device, age group, region global forecast to 2024.
The building blocks for legos brand strength have always been. Get market sizing of global market by region 20122017, 30 regions included. That year, the toy market in the united states was valued at approximately 25. The global and china baby toy industry report 2015 is a professional and indepth study on the current state of the baby toy industry with a focus on the chinese situation. A special report by the genius of play pdf view more. Trademarks and the toy and game industry members only pdf. See how various demographic audiences engage with entertainment, in terms of time and spending, and identify the brands that resonate most with your target markets.
In 1980, congress sided with the toy industry and allowed companies the right to freely advertise their products directly to children. A special report by the genius of play pdf whats in a name. Uk toy retail outlook however, following three consecutive years of growth and a particularly strong year in 2016, uk toy sales decreased by 2. The core of the plastic model and radiocontrol market is the hobby field, which is sharply defined by specific user preferences. Economic impact of the toy industry 2015 summary report united. The gender problem that prevails in the toy industry. The following statistics take a look at the domestic toy market by category and overall industry. Despite changing societal and economic trends, there will always be a market for toys as long as there are children to play with them. Smart toy revenues to grow by almost 200% from 2018.
Research report on toy industry 4118 words 17 pages this is marketing research on the toys industry and can include information on the background, market structure, definitions, competitors, trends and developments of toys and is related to other topics such as games, dolls, electronics and entertainment. Hobby, toy, and game stores employed nearly 80 percent of all workers in the toy industry in 2007, according to bls. The left brain can calculate numbers, but the right brain tells you how to solve the problem. Research report on toy industry 4118 words bartleby. Competitiveness and market performance of the eu toy industry. The recent report highlights the latest growth in the toy industry. This report defines toys and games as specifically childrens toys that are supplied by specialist companies and sold through independent or multiple toyshops, toy departments in department variety stores, grocery multiples and catalogue showrooms. Despite the declining share of industry in global gross domestic product gdp, global industry and wastewaste water ghg emissions grew from 10. This report is a component of the larger study, economic impact of the toy industry in the united states 2015, produced by john dunham and associates for. The most important issue for tie is that children are safe when they play with their toys.